Written by Chris Bendtsen
High-Value Home Insurance: Specialty Carriers Against Standard Ones
High-Value Home Insurance: Specialty Carriers Against Standard Ones
Specialty carriers insure homes worth twice as much and recommend far better. The most-used carrier in the study has the second-weakest rating.
Chris Bendtsen
Research Findings
High-net-worth households rate specialty home insurers well above standard carriers. In Long Angle's 2026 High-Net-Worth Financial Products Study, Cincinnati was recommended by 88% of its users and PURE by 100%, against 43% for State Farm and 50% for Farmers. The specialists also insure more valuable homes: PURE's median insured home was $2.85 million against $1.20 million at State Farm. State Farm was nonetheless the most-used carrier at 19% of respondents with home insurance. Based on 165 voluntary respondents, July 2026, with small per-carrier samples.
Key Takeaways
- Cincinnati at 88% and PURE at 100% recommend far above State Farm at 43% and Farmers at 50%.
- State Farm is the most-used home insurer at 19% and among the weakest on advocacy.
- Specialty carriers insure more valuable homes: a $2.85 million median at PURE against $1.20 million at State Farm.
- The split is not clean. Travelers reached 83% and USAA 100%, both standard carriers on small bases.
- Shares are of respondents holding home insurance, US only, and several carriers sit on single-digit counts.
2026 High-Net-Worth Financial Products Report
See which banks, credit cards, brokerages, lenders and insurers high-net-worth households actually use and which they recommend. Based on insights from 165 investors, entrepreneurs and executives.
Two groups of carriers, three measures apart
The carriers in this study separate on recommend rate, on the value of the homes they insure, and on how many respondents use them. The three measures line up.
Cincinnati, PURE and Chubb, the three high-net-worth specialists named, hold 7%, 5% and 4% of respondents with home insurance and recommend at 88%, 100% and 75%. State Farm holds 19% and recommends at 43%. Farmers holds 6% and recommends at 50%.
| Carrier | Type | Share with home insurance | % Recommend | Median insured home value |
|---|---|---|---|---|
| Cincinnati | HNW specialty | 7% | 88% | $2.25M |
| PURE | HNW specialty | 5% | 100% | $2.85M |
| Chubb* | HNW specialty | 4% | 75% | $2.25M |
| State Farm | Standard | 19% | 43% | $1.20M |
| Farmers | Standard | 6% | 50% | $1.85M |
| Travelers | Standard | 5% | 83% | $1.65M |
| Amica* | Standard | 4% | 75% | $800K |
| USAA* | Standard | 4% | 100% | $1.90M |
| GEICO* | Standard | 4% | 75% | $1.25M |
Source: Long Angle 2026 High-Net-Worth Financial Products Report, 165 respondents, 81% with net worth over $5M, fielded July 2026. US respondents only. Shares are of respondents holding home insurance. Rows marked with an asterisk sit on a low respondent count and should be read with caution, following the convention used in the source report.
The pattern is not absolute. Travelers reaches 83% and USAA 100%, both standard carriers, both on small bases. Read the table as a tendency with exceptions rather than as two clean tiers.
The home value column explains the rest
Median insured home value is the most useful column, because it shows the two groups are not serving the same houses.
PURE's median insured home is $2.85 million. Cincinnati and Chubb sit at $2.25 million. State Farm's is $1.20 million and Amica's $800,000. The specialists are insuring homes worth roughly twice as much.
The report notes that standard carriers often cap coverage well below what high-value homes need, which narrows the field as home value rises.
Respondents put it more directly than the data does. One described PURE, Chubb and Cincinnati as the carriers known for paying claims. A State Farm customer's advice to peers was to go with a specialist carrier where one is available.
Access usually runs through a broker
The specialist carriers are largely not sold direct, which is why broker use rises with wealth.
30% of respondents have used an insurance broker, and that figure reaches 52% above $25 million in net worth. Of those who used one, 89% placed home, auto and umbrella with the same carrier. Respondents named access to higher coverage limits and to carriers not available direct as the reasons, along with guaranteed replacement cost, agreed value on scheduled assets and concierge-level claims handling.
The broker market itself is unconcentrated: 42 respondents named 35 different brokers. Pine View was the only firm named by five respondents, all of whom recommended it. Pine View is a Long Angle partner, and Long Angle receives referral fees from some partners.
Bundling favours home as the anchor. The study found specialty carriers show less advantage over standard ones in auto insurance than in home, which makes the home policy the decision that sets the rest.
Most people find out what their policy covers during a claim.
Long Angle is a vetted community of high-net-worth founders, executives and investors who compare carriers, coverage limits and claims experiences directly, with their real names attached and no commission at stake.
Home value is the variable that decides this, not brand preference. Respondents with homes above roughly $2 million cluster at the specialty carriers, and the reason they gave was coverage limits rather than service. A household below that threshold has a wider field and less to gain from switching.
Frequently Asked Questions
Are high-net-worth home insurers worth it?
Among Long Angle respondents, specialty carriers earned materially stronger recommend rates: Cincinnati at 88% and PURE at 100%, against 43% for State Farm. They also insure more valuable homes.
Which home insurance carrier do wealthy households use most?
State Farm, at 19% of respondents with home insurance, roughly triple the share of any specialty carrier. It also had one of the weakest recommend rates in the study at 43%.
What is the difference between a specialty carrier and a standard one?
In this study, the insured home values differ most. Specialty carriers insure homes worth roughly twice as much, and respondents cited higher coverage limits, guaranteed replacement cost and agreed value on scheduled assets.
Do I need a broker to get high-value home insurance?
Often, because the specialist carriers are largely not sold direct. 30% of respondents have used an insurance broker, rising to 52% above $25 million in net worth.
Research
